The Role of AI in the Live Streaming Space - BigStep Technologies
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The Role of AI in the Live Streaming Space

Role of AI in Live Streaming

The Role of AI in the Live Streaming Space

Modern users crave value and convenience over every other perk. That is why technologies like Artificial Intelligence (AI) are garnering space in multiple major industries. The fact that AI has amassed a whopping 327.5 billion dollar market globally shows its potency and prominence.

The technology is not new per se as names like Facebook and Google have already made it routine within their infrastructure. However, it has yet to experience complete mainstream adoption. Nevertheless, AI packs the capability to resolve numerous day-to-day and long-term issues faced by organizations worldwide.

Thus, its merger with another emerging space like live streaming can render groundbreaking outcomes for organizations. According to a report, live video will account for 82% of the entire internet traffic in 2022. With such potential on display, adding AI technology will certainly boost its applicability, integration, and outcomes.

However, merely stating that in a statement might not sound compelling. That is why the article will talk about how live video marketing/streaming is the market’s future and how AI will accompany it.

What is AI & How does it Differentiate from ML and DL?

AI or Artificial Intelligence is commonly synonymous with Machine Learning or Deep Learning. However, while the concepts are closely related, they are not synonymous.

AI is a wide concept revolving around machines trying to learn and imitate human behavior. It comprises human intelligence and our capability to comprehend complex variables. On the other hand, ML is AI’s subside. 

Machine Learning refers to a system that can learn without human intervention. This is closely related to AI and can even elevate its performance. An example of ML would be Netflix choosing suggestions for its viewers. It shows how ML and AI can help ventures cater to their audiences’ tastes.

DL or Deep Learning is ML’s subset. It refers to a situation where ML is applied to a huge data set. Their concepts remain similar, but Deep Learning requires even more processing power.

Read More: How Latency plays an important role in Real-Time Engagement (RTE)

How can AI Help the Live Video Industry?

Now that you understand the fundamentals of AI and its related concepts let’s dig deeper into its applications.

Automating Live Streaming

While motion tracking cameras have automated a major chunk of live streaming, the process still requires human intervention for positioning. AI can eliminate the issue without needing additional sensors.

Deep Learning can analyze multiple videos and track objects and people across different videos. It means that even as an emerging startup or a large-scale enterprise, your brand needs minimal resources to conduct live streaming sessions.

Natural Language Processing

With globalization becoming the market norm, technologies like NLP (Natural Language Processing) have become crucial. NLP is also a subfield of AI and is focused on helping computers process and understand human languages.

It can simplify processes like live language interpretation, translation, audio description, captioning, and transcription. In addition, it will allow MNCs and brands to connect to a wide audience without worrying about language barriers.

Social Media Monitoring

AI can also help brands manage their social media conversations on live streaming platforms. It allows businesses to adjust their content and services to offer personalized services immediately. You can find every detail needed to improve your customer engagement and sales, from favored topics catchphrases to products.

Improved Content Marketing

AI can directly affect a brands’ revenue with its content marketing facilities. The technology can assess users’ interaction with your product, services, comments, content, or any other form of idea. AI can help you deliver the right content with the right quality and preference to users based on engagement.

Imagine a user residing in an area with low internet coverage. Streaming your content in HD will only repel the user, reducing your engagement and retention rate. AI helps you find the right settings and solutions to deliver the most desired content to the users.

Closing Thoughts

AI packs the potential to revolutionize several industries, including live video streaming and shopping. The technology can drive more sales and user engagement to any brand regardless of its scale and nature. The article has shed light on the topic, so read through and gain useful insights on the topic.

At BigStep, we talk about such topics and more on the official website. You can catch our experts at to avail of such services and more.

karishma Verma

Content writer with a passion to write for a variety of niches to broaden my horizon as a professional writer.


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