Schools, educational institutions, and EdTech entrepreneurs across the country are following the “new standard of education”. Recognizing the health threat posed by student-filled classrooms, schools and educational institutions are exploring how digital education and collaborative learning can be expanded and made more accessible amidst this global health crisis.

Key Challenges EdTech companies are facing:

Although the skyrocketing growth of the EdTech industry is already evident, companies have to face a few challenges to stay ahead of the competition. Let’s look at some of the challenges EdTech companies face and the strategies they can use to address them.

1. Lack of end-to-end marketing strategy

Many EdTech companies do not have a strategic plan and prioritization to deliver customer value. Given the current global situation, companies need a strong marketing strategy to bring their services to market faster. They need to develop an algorithm that enables the delivery of quality education services to the right customer category at the right time and at the right price point, thus gaining a competitive advantage and defining unparalleled opportunities with a niche.

2. The Need for Differences among other EdTech companies

In order to stand out among competitors, companies must continue to evaluate the impact of emerging styles, potential innovations, and disruptions. They need a strategy to differentiate to bring a unique feeling, designed for their customers.

3. Inadequate coordination (Global, Local, or Alternative)

The introduction of high technology and easy access to digital content removes regional and socio-economic barriers in the education industry. However, companies continue to face the challenge of deciding whether to follow a local, international, or hybrid approach.

Here’s how technology can help you to grow your EdTech business:

1. Technology advancement for small classrooms

These classes give instructors a full range of technology functionality and customization. Students can work together, create debates and chat with each other to make the visual space a living classroom. These flexible classrooms have highly functional features such as whiteboards, media, and document uploads, with effective screen sharing. It makes it fun and attractive. This also helps the teacher to find effective communication within the small group to make major changes to their better future.

Small classes are fully operational with attractive tools. Also, these technologically advanced tools provide customization of classes, according to teaching needs. 

2. Technology advancement for large classrooms

Technology has enabled instructors to teach a large number of students at once. These rooms can accommodate up to 5,000 students at a time. The instructor receives authority to allow, mute, and unmute, and to share the screen himself. These teaching rooms can be made interactive and non-interactive by the instructor. These high-tech classrooms also offer amazing features of a large class that can be recorded and played where needed.

These classrooms have amazing real-time audio and video. It brings the participant through screen sharing, quiz questions, real-time chat, and audio-based video chat. Larger classes are more appropriate if the teacher wants to teach to a larger number of people at the same time defining an unlimited amount of time.

3. Live classrooms

To a teacher who believes that education is the right thing to do for the individual, that is far-fetched but diligent in learning. What could be better than live classrooms? The live class spreads to a million students, where the teacher gets great participation and can teach with full flexibility. The instructor can present his talk live on the platform and can encode and save the video of the lesson as long as it is not broadcast on demand.

4. Pre-recorded classes

These classes are completed with previously recorded lessons. The instructor, who wishes to deliver the lesson but is unable to manage live opportunities, can record the lesson. The viewer can also broadcast it at his or her favorite time. These lessons are pre-recorded, coded in the UI library, and hosted on-demand.

The relief with these classes is that the teacher gets to explain his lessons all at once without the network lags. Students can access recorded lessons whenever they wish, according to their circumstances. This unobtrusive speech recording can also be attached to slides and videos for better understanding. 

The pre-recorded class garners great student participation. They are able to watch these lessons in a loop until fully understood. Also, they can send their questions to the instructor later and review them for further assistance.

Conclusion

EdTech business can grow with a plethora of techniques if used in the right way. And technology plays a vital role in the success of any business these days.

We, at BigStep Technologies, work as your extended team to take care of all your technology-related needs. Please feel free to get in touch with us at info@bigsteptech.com for any technical help you may need.