Software Engineering · India
Developed a Live Video Shopping Platform for Channelize.io
We developed an effective Sales and Marketing Tool for the client that flipped the notion of traditional, stagnant online shopping and re-invented it through Live Selling and Real-time Engagement.
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Client Overview
About Our Client
Our client, a leading innovator in live video commerce, empowers e‑commerce and D2C brands to engage buyers in real time through interactive Live Shopping shows and shoppable video experiences within their online stores.
- Industry
- E‑commerce
- App Type
- Web and Mobile
- Services
- Architecture, Design & Development
- Engagement Model
- Dedicated Technology Partner / SaaS Product Engineering
Tech Stack Used
- MQTT
- WebRTC
- REST APIs
- Native SDKs (Web, Android, iOS)
- AWS Elemental MediaConvert
- AWS IoT
- AWS API Gateway
- AWS Lambda
- AWS ECS
- AWS EC2
- AWS S3
- AWS CloudFront
Requirement
The client needed to develop a robust Live Video Shopping platform and supporting SDKs to reduce reliance on third‑party tools, gain tighter control over the buyer experience, and scale it as a SaaS offering for e‑commerce brands.
Results
Sales Growth
Helped D2C brands and e‑commerce stores boost their sales through live selling and real‑time engagement.
Enhanced Buyer Engagement
Enabled authentic connections between brands and buyers with live video, chat, and interactive product experiences.
Improved Product Experiences
Delivered richer, real‑time product demonstrations that bridged the gap between physical retail and online shopping.
Our Process
Analyzed Client Needs
Conducted a detailed discovery to understand the client’s goals, target users, commerce workflows, and desired live shopping experiences.
Tech Stack Selection
Evaluated and finalized technologies such as MQTT, WebRTC, REST APIs, Native SDKs, and scalable AWS services to support low‑latency streaming and real‑time interactions.
Architecture Design
Designed a modular, cloud‑native architecture covering the Buyer Interface, Production Dashboard, and Broadcaster App, along with backend services for streaming, engagement, and commerce operations.
Development
Implemented live video, chat, reactions, product showcases, and admin tools, ensuring performance, security, and smooth experiences across web and mobile platforms.
Quality Assurance
Performed rigorous functional, performance, and device/browser testing to validate stability under concurrent viewers and live events.
Deployment
Deployed the solution on AWS using containerized services and CI/CD pipelines, enabling easy scaling, monitoring, and continuous improvements.
Core Solution
Live Video Shopping Suite
Built a fully customizable live video shopping SDK and platform, eliminating reliance on third‑party live streaming tools and enabling brands to own their buyer engagement experience.
Scalable Real‑Time Architecture
Designed a high‑scale architecture using MQTT, WebRTC, and AWS services to support concurrent live shows, real‑time chat, reactions, and product interactions without performance degradation.
Seamless Buyer, Host & Admin Experiences
Delivered three tightly integrated components—Buyer Interface, Production Dashboard, and Broadcaster App—for managing shows, going live, showcasing products, and engaging shoppers across web and mobile.
Sales-Driven Feature Set
Implemented real‑time product highlights, shoppable video playback, live chat, polls, and call‑to‑action prompts to boost conversions and bridge the gap between in‑store and online shopping journeys.
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